Start with your operating constraints, not a brand name

This tool is for first-pass narrowing. A vendor never gets extra points for paying a higher affiliate commission, and a rule score is not presented as an objective ranking.

1. Which operating model is closest? Agency / multi-client services Courses / coaching / creator Single brand / service business Newsletter / content SEO / search team

2. What is the main job right now? CRM / follow-up Funnel / landing pages Courses / memberships Email / audience automation SEO / AI Search research

3. Rough monthly software budget? < $50 $50–150 $150–300 $300+

4. Which complexity level do you prefer? Simpler, less configuration More flexible, comfortable with configuration

5. Do you manage multiple client accounts? Yes No

How does the scoring work?

The rules give the strongest weight to operating model and core job, then adjust for budget, complexity and multi-client needs. The complete weights live in /assets/selector.js so any developer can inspect or change them. Affiliate commission is not a scoring field.